Hospital Name Change Could Spell Doom


For years, the cottage hospital in Leamington has borne the name of Leamington District Memorial Hospital. Soon, if approved by the powers that approve such backward illogical tinkering, it will be known as Erie Shores Health Care.

However, there might be a larger issue at play. The mistake might be a defensive move to stop an unelected committee from moving the hospital to a more central location.

There is one egregious point about the new name. Lake Erie has but one shore, it runs its whole circumference.

Using the plural is not only egotistical but confusing. Companies in Cleveland, across the lake, know the difference between a shore and shores.

Consider Erie Shore Upholstery, Erie Shore Bus Lines, or the popular, among certain dog breed aficionados, Erie Shore Greyhound Adoption.

The Canadian side of the Lake Erie shore runs from Amherstburg to Fort Erie in the Niagara Region.

Aside from that, the new name could confuse those walking the lake’s shoreline in search of a hospital. If truth be told, the hospital is not on the shore. It is so far inland Leamington can’t boast to being Canada’s most southerly town. Kingsville gets the nod for that one.

Naming a hospital for the city which hosted it was not only farsighted but practical. It helps people know its location. In an emergency, this could be critical.

Suspiciously, it could be that the tiny hospital has size envy. With Windsor getting a mega hospital the powers might think they have to make the hospital appear larger. That could be a big mistake, simply because the unelected committee in Windsor, with the ability to locate hospitals, might notice it is in close proximity to a large population base.

That will never do, given the committee thinks hospitals are best located in out of the way bean fields.

Can Erie Shores survive with a mega hospital on one side and an equal one on its other; that being the Chatham-Kent Health Alliance?

It is an intriguing question.

Once the so-called Windsor mega hospital is built, in much closer proximity to Leamington compared to Windsor’s present two hospitals, Leamington’s facility could be on the endangered species list.

The message from the mega hospital crew is clearly about hospitals not having to be near highly populated areas. Arguing that Leamington’s Census Metropolitan Area has about 70,000 residents would have no merit in this day and age.

In fact, the committee, it is very powerful, might call for a replacement hospital better able to serve the 20,000 or so in the county, but not in the Windsor and Leamington CMAs.

A farmer’s field near Comber would make the most sense and allow the hospital to carve out a nice geographically central service area, about half way between the Windsor and Chatham hospitals.

It would be ideal simply because convenient access for the majority of people in an area is no longer important. As the Windsor situation proves, geographic location trumps population density.

Comber would nicely fit the bill.


About the Author

Robert Tuomi

After initially succeeding as a broadcast journalist and achieving senior level assignments, Robert branched out into marketing communications. As a senior executive, primarily in the high-tech industry, Robert created award-winning and comprehensive, multi-faceted initiatives to enhance sales and expand market awareness for some of the largest companies in their fields.

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